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Published on : Thursday, June 10, 2021 Visit Salt Lake (VSL), in partnership with Salt Lake County Mayor Jenny Wilson, launched a new brand that will serve all of Salt Lake. This new brand, much more than just a logo change for VSL, will serve our entire destination. It is being launched to build a stronger recovery for the visitor economy and to dramatically increase tourism and convention attendance. Extensive research showed that perceptions of our potential visitors lag way behind the reality of our destination. Salt Lake is more modern, progressive, inclusive and vibrant than travelers realize and VSL intends to showcase the story of its fresh, creative energy. Visit Salt Lake recognizes this new brand is a key piece to our recovery. The “new visitor economy” is upon us and VSL is taking strategic steps to secure our place in it. Recently, Salt Lake has experienced a dramatic…